How Bruker Uses Akkroo to Streamline Face to Face
Marketing at Events


Find out how Yan Liu, Marketing Communication Specialist at Bruker, implemented Akkroo to automate their entire lead capture process at trade shows

 

For Bruker Nano Surfaces, congresses and trade shows are the perfect opportunity to showcase their latest products to large numbers of potential customers.

But Yan Liu, Marketing Communications Specialist at Bruker, realised their lead capture process wasn't up to scratch:

"Up until a year ago, our reps used paper to record and manage leads they collected at our various events. About 30% of the time the notes were illegible, and couldn’t be used.”

Find out how Bruker automated their entire lead capture process and stopped losing leads from events.

Find out how

Our clients love using Akkroo to capture more qualified leads at events. Here’s why…

  • Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.

      

     

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  • Our team immediately found that Akkroo speeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals. 

     

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  • Akkroo has allowed us to drastically improve the quality of leads we collect at events and has enabled our sales team and others to just have better quality conversations with potential customers at events.
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