For Bruker Nano Surfaces, congresses and trade shows are the perfect
But Yan Liu, Marketing Communications Specialist at Bruker, realised their lead capture process wasn't up to scratch:
"Up until a year ago, our reps used paper to record and manage leads they collected at our various events. About 30% of the time the notes were illegible, and couldn’t be used.”
Find out how Bruker automated their entire lead capture process and stopped losing leads from events.
Our clients love using Akkroo to capture more qualified leads at events. Here’s why…
has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action. Akkroo
Our team immediately found that
Akkroospeeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals.
Akkroohas allowed us to drastically improve the quality of leads we collect at events and has enabled our sales team and others to just have better quality conversations with potential customers at events.