A pro-active approach to
event lead generation

Find out how Hilary Latham, Head of Marketing Services at Promega ditched paper forms and doubled leads captured at events and trade shows.


Hilary Latham, Head of Marketing Services at Promega, had a challenge when it came to lead capture at events...

“Collecting leads wasn't the problem; the quality of the data after the event was the issue. Illegible handwriting and incorrect email addresses rendered some forms unusable”

Find out how Hilary transformed Promega's approach to lead generation and integrated events into its marketing operation.

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Our clients love using Akkroo to capture more qualified leads at events. Here’s why…

  • Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.



    Hilary Latham Head of Marketing Promega Logo
  • Our team immediately found that Akkroo speeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals. 


    Danielle Ravenshorst Marketing Manager EMEA logo-promega.svg
  • Akkroo has allowed us to drastically improve the quality of leads we collect at events and has enabled our sales team and others to just have better quality conversations with potential customers at events.
    Rachael Moore International Events Manager logo-promega.svg