How Leica Biosystems
Solved Their Manual
Lead Capture Challenge

Find out how Janina Brunsch, EU Marketing Assistant at Leica Biosystems, stepped away from paper lead capture forms to a fully automated process with Akkroo.


For Leica, events are their chance to build relationships with existing and prospective customers.

Janina Brunsch, EU Marketing Assistant at Leica Biosystems, is responsible for processing the organisation’s leads post-event, but their lead capture process was letting them down:

“Collecting customer contact info on paper by hand was a nightmare. Pieces of paper got lost. Pens disappeared. Sometimes, we had to throw away a lead because we couldn’t read a customer’s handwriting.”

Find out how Leica did away with manual lead capture processes and used Akkroo to collect more, qualified leads.

Find out how

Our clients love using Akkroo to capture more qualified leads at events. Here’s why…

  • Akkroo has meant 99% accurate lead collection at every event, big or small, and put all of our leads in one place, ready for prompt post-event action.



    Hilary Latham Head of Marketing Promega Logo
  • Our team immediately found that Akkroo speeds up the event lead capture process. We are now able to follow up on hot event leads quickly to nurture relationships and close new deals. 


    Danielle Ravenshorst Marketing Manager EMEA logo-promega.svg
  • Akkroo has allowed us to drastically improve the quality of leads we collect at events and has enabled our sales team and others to just have better quality conversations with potential customers at events.
    Rachael Moore International Events Manager logo-promega.svg