The Exhibitor's Guide To Measuring Trade Shows & Events

Events and trade shows should be a key strategic marketing channel, but they are isolated from the traditional sales and marketing cycle. This guide will help you integrate them into the modern buying process.

This guide covers:

  • How events fit into the modern buying process
  • An introduction to your key metric, Event Qualified Leads
  • The importance of tracking Event Qualified Leads and how they fit into your sales pipeline

The Exhibitor's Guide To Trade Shows & Events

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