Why events are the key ingredient for modern marketing

A shocking 85% of event leads aren’t followed up.

A shocking 85% of event leads aren’t followed up. In this guide we explain why, and what you can do to ensure you’re maximising the value of your event investment.

Download this guide now to learn:

  • The growing opportunity for B2B marketers investing in exhibiting

  • Why tried-and-tested approach to event lead gen is a risky strategy

  • The trouble with traditional tools (we’re looking at you badge scanners…)

  • How you can integrate events into the B2B marketing mix

Why events are the key ingredient for modern marketing

Download your guide today